Professional Course in
Marketing Automation for Beginners
Learn how to get the best out of people by keeping every member of the team engaged, productive, valued & respected. Get Certified. Reap the Rewards.



University Certified with Expert Guidance
Industry endorsed formal academic qualification in HRM, Online and Supported
University Certified with Expert Guidance
Industry endorsed formal academic qualification in HRM, Online and Supported
University Certified with Expert Guidance
Industry endorsed formal academic qualification in HRM, Online and Supported
Starts
Immediately
Duration
At your pace
Days
15 Hours Video
Delivery mode
Online Recorded
Price
$995
Some of the companies our students work for

Start a Rewarding Career in Marketing Automation
- Get Marketing Automation certified with this industry endorsed, globally recognised University Credit Rated Professional Diploma in HR Management delivered online-live.
- Globally recognised ECTS credit bearing programme aligned to Irish NFQ Level 6.
- Obtain the knowledge, skills and competencies to stay competitive and relevant in the modern workplace.
- Delivered live through an easy to use online study environment.
- Classes are recorded providing you with the flexibility to learn and revise at your own pace and intensity.
- Supercharge your job search skills with our automated CV analysis tool, AI-powered mock interview tool and robust Jobs Board.

What will I learn?
- Theory, case study analysis and practical tasks focused on the key principles, policies, and practices of human resource management.
- The skill of acquiring and on-boarding talent, performance management and rewarding employees.
- The role of company culture, HRM strategy and how it fits in with the organisational strategy.
- Employee engagement, how to retain the best performers as well as the confidence to deal with underperformance.
- The psychological contract, its importance to all employees and the implications for the manager.
- The tools to understand and the confidence to deal with the people issues managers face in today’s demanding remote workplace.
What jobs will this programme prepare me for?
New to Marketing Automation? Looking to improve your skills?
- Get HRM certified with this industry endorsed, globally recognised University Credit Rated Professional Diploma in HR Management delivered online-live.
- Globally recognised ECTS credit bearing programme aligned to Irish NFQ Level 6.
- Obtain the knowledge, skills and competencies to stay competitive and relevant in the modern workplace.
- Delivered live through an easy to use online study environment.
- Classes are recorded providing you with the flexibility to learn and revise at your own pace and intensity.
- Supercharge your job search skills with our automated CV analysis tool, AI-powered mock interview tool and robust Jobs Board.
During your first class, you will explore the course content and format, including what you can expect from the programme and how it is assessed. The class will include:
- HRM definition
- Evolution of HR
- Strategic management & HRM
- Best practice
- Role of HRM in the organisation
- Future of HRM
Understand that the foundation for workforce planning includes the strategic goals of the organisation and an analysis of its present workforce.
- Managing headcount
- Direction & strategy
- Recruitment strategy
- Role of analytics
- The bigger picture
Understand that the foundation for workforce planning includes the strategic goals of the organisation and an analysis of its present workforce.
- Managing headcount
- Direction & strategy
- Recruitment strategy
- Role of analytics
- The bigger picture
Understand that the foundation for workforce planning includes the strategic goals of the organisation and an analysis of its present workforce.
- Managing headcount
- Direction & strategy
- Recruitment strategy
- Role of analytics
- The bigger picture
Understand that the foundation for workforce planning includes the strategic goals of the organisation and an analysis of its present workforce.
- Managing headcount
- Direction & strategy
- Recruitment strategy
- Role of analytics
- The bigger picture

Learn from the best
Chandan Sharma
Chandan is having 20+ years of experience in the field of Digital Marketing. He has been involved with many Start-ups, Mid-sized and Enterprise level projects. He is also a Certified Salesforce Marketing Cloud and Salesforce Pardot Consultant and Registered Consultant Partner. With his vast experience in Marketing Automation he will introduce you to the step by step process to get started with Marketing Automation career, processes, and tools like Salesforce Marketing Cloud and Salesforce Pardot, additionally he will introduce you to tools like HubSpot and Mautic. This will give you complete idea about how marketing automation works and how you can benefit from it.
I would highly recommend this course to anyone looking to further their skills. The team are responsive and the lecturer (Gay White, HR) was amazing and so knowledgeable! I learned so much, the fact it's all online was a huge plus too.

HR Manager, WeServe LLC.
One of the best decisions I’ve made! Gay the Tutor was knowledgeable and approachable as well as the friendly team behind the scenes at Learnful! Location was not an issue as all was video call and all easily accessible.

Fitness Instructor
Why should I enrol with Automationist?
- Become A HRM certified professional, gain certification from Glasgow Caledonian University, a highly rated UK University.
- The only University Credit Rated Professional Diploma in HR Management, a valued trusted qualification.
- Industry focused course with expert tutors recognised by top Irish & UK companies.
- Flexible live online learning that fits into your busy schedule.
- Supplementary learning material available via our online Learner Management System.Gain practical working knowledge and learn the essential skills required for a role within HR.
- Gain practical working knowledge and learn the essential skills required for a role within HR.
- Access to our careers portal to get you job-ready.
- Friendly student support services.
